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Privacy policy

Last updated: October 2026

This policy explains what information the BLUE website collects and how we use it.

What we collect

• Email sign-up: your name (optional), ZIP code and email address.
• Contact form: your name, email, optional phone number, your message and, for returns, optional receipt details.
We do not collect payment card details on this website.

How we use it

• To reply to your messages.
• To send you BLUE emails about new arrivals, markdowns, store news and our opening, if you signed up.
• Your ZIP code helps us understand where our customers live.

What we don’t do

We do not sell your personal information.

Unsubscribing and your choices

Every marketing email includes an unsubscribe link. You can also ask us to remove your information at any time through our Contact page.

Cookies and browser storage

This website does not use advertising or tracking cookies. Your browser may remember that you closed the email sign-up window so it isn’t shown again.

Service providers

Our website is hosted by a service provider that stores data on our behalf. We may use an email service to send our emails.

Children

This website is not directed to children under 13.

Changes

We may update this policy. The date above shows the latest version.

Contact

Questions? Send us a message through our Contact page.